Our Services
Northpaw is a digital agency with an extensive network in-market across the Americas, full of experienced, knowledgeable and bilingual individuals who are passionate about sport. We believe in honesty and transparency and our combined expertise enables us to deliver the following services:
Content Creation
Storytelling is at the heart of what we do, uniting fans’ interest and passion to create an emotional connection. The talented journalists, film and documentary makers in our network are rich in experience gained at La Nación, ESPN, DAZN, Goal.com and O Globo, or running their own YouTube channel. This means we are equipped to write, film, edit and produce content of any length. Whether working to a tight brief and budget or afforded the flexibility to explore narratives, our team will provide an outline, storyboard and schedule to ensure parties are aligned before writing or filming begins. And deadlines? We love them.
Bespoke Design
With the noise and distractions fans face on social media, we will ensure your brand stands out from the crowd. It’s a challenge we’re familiar with and identify designers and illustrators in each market to create bespoke designs that engage, intrigue and inspire fans via their feeds. Alongside graphic designers creating templates, manipulating existing imagery and effects, we work with a range of illustrators that have distinctive styles, ranging from traditional to contemporary and cartoon to caricature. Making a statement has never been so easy.
Social Media Management
Managing major brands’ social media output in key markets is in our DNA. Our social media managers have vast experience of maintaining high profile social media accounts, from English and Argentinian football clubs (Premier League & Liga Profesional to lower leagues) to Goal.com and Tiempo. They are creative and trustworthy, aware of trends but also of pitfalls. The scale of our offering extends from ad-hoc bespoke social content and geo-targeting within a region (TikTok, YouTube, Facebook) to full service end-to-end management of dedicated localised accounts across multiple platforms. Each will reflect the native language (Spanish, Portuguese and/or English), local cultural nuances and deepen engagement in market via community moderation.
Influencer Engagement
Employing the services of local influencers in-market to collaborate on content creation, posting strategies or amplification tactics can help grow reach when trying to attract a new fanbase. With access to macro and micro influencers in a series of verticals, and varying sizes of ready-made audiences on their channels, we can introduce and broker influencer engagement for specific projects or over a fixed period for an agreed number of posts, clips or appearances. And because we’re confident it delivers incremental reach and value, we’re even prepared to work with cats and dogs.
Podcasts
Our team of expert broadcasters have covered sport in the region for years so whether it’s debate and discussion or insight and analysis, they will have your ears covered. With experience via FPL Pod, Chelsea FC’s Mic’d Up and Hand of Pod, our network has contacts in the industry, so respected guests are always within reach. Whether it’s a regular weekly dive into a specific subject or a limited content series that documents an incredible untold story, or opportunities to collaborate with existing pods, we’re keen to hear from you.
Experiential
While digital remains a key route to engaging mass audiences, there is a growing desire for on-ground events across the Americas. Fostering a sense of community is vital to building emotional bonds with international sports fans and we’ve seen the joy they derive from watch parties, Q&A sessions and visits from ambassadors, former players and popular celebrity fans in other key markets. So whether it's a VIP event for a local sponsor, or a viewing party for local fans, trust us to arrange an event on your behalf and discover how impactful a room full of your fans, in a city thousands of miles away, watching the action, wearing your shirt and singing your songs can be. And that's before it goes viral.
Strategic Guidance
We’re here to help you achieve your objectives and, with direct access to our network in the Americas, we are well placed to provide advice and insight from a local perspective in a timely manner. So, if there’s a specific question you need answering, a challenge that requires additional research, a content strategy that needs designing or just further information about trends, traditions/festivals, personalities and events, we will remain on hand to provide the necessary guidance.
Market Research
With our experience and expertise in sport and digital we pride ourselves on knowing how to engage an audience. Often the biggest challenge is actually determining what audience we are targeting and who we are trying to engage. So, to ensure parties are aligned on initial objectives before embarking on a project, we will always seek to understand the makeup of the audience in each relevant territory, individuals’ interests, consumption habits and unmet needs. If this is the insight you require, we can help. Depending on budget we can recruit individuals that match specific profiles for focus groups, oversee the process, interview key stakeholders and document/film the sessions. We make full transcripts available, can provide translations and will even compile a final report summarising key insights for internal circulation. It's all part of the service.
Immersive Gaming
Attracting younger audiences is an eternal challenge but immersive gaming has the power to unlock opportunities and realise ambitions in this vital area. Working with an established partner in the world of immersive gaming, we'll help you navigate a path to success on major platforms like Roblox, Fortnite, Minecraft and Zepeto.
Get in Touch
Northpaw
6 St George's Circus
London
SE1 6FE
+44 (0)203 927 2923